FreshFrog Communications will help you get your website noticed on the major search engines. The following is an internet marketing overview:
Search Engine Marketing (SEM)
*Search engine optimization (SEO) - increase search engine rankings and increase qualified visits to your website using proven keyword, research, and content development.
Web site optimization involves editing of your website's content and code to improve rankings in the natural, 'free' search results of a search engine like Yahoo, Google and MSN. (Natural listings are also referred to as "organic" rankings.)
To reach the top of major search engines, like Google, I focus on both on-page optimization and off-page optimization. I make sure the meta tags, including your title tag, description tag, and keywords tag, relate what you do. These are important for classifying your web page and communicating to the major search engines the content of your page.
Optional strategies that are important for maintaining a high ranking in the web 2.0 world is using social book marking sites; submit original content to article directories and authoritative sites in order to generate back links; and create pages about your site or a particular product on a web 2.0 site.
Another optional strategy is to frequently update content and include stories that will increase the amount of time visitors spent on your website. Having visitors stay longer on your website is a good indication of the quality of your site.
Google also tracks how long visitors are spending at your site. Again, it is a quality check as far as they are concerned. When Googlebots bring information back to the Database about a website being visited and people are staying longer, they can naturally assume the standard of that website is high.
High standard and quality means Google customers (your visitors) are being serviced well and that makes Google happy. This will earn you a higher Page Rank.
Now, how to encourage them to stay? Make your site an irresistible, sticky website that draws your visitor in and compels them to stay. Here are some ways:
- Interesting informative content
- Stories, anecdotes, and news about your industry
- Quizzes relating to your industry-the answers will be found on one of your important pages
- Good user friendly navigation
- Humorous jokes, quotes and stories related to your industry-these are often shared among friends and associates (viral marketing).
Try some of these ways to make your visitor want to stay at your site. Use all the resources you have and write that good informative content to pre sell your visitors. Provide them good products and services and see your visitors convert to your loyal customers because you have made your website irresistible to them.
These strategies ensure that your web pages are properly coded and that many third party websites are finding your site and linking in.
Pay Per Click (PPC) &
Paid Inclusion Marketing
*Paid inclusion & Pay-Per-Click (PPC) management - get the best return on your investment with PPC marketing such as Google AdWords, Google AdSense, Yahoo Search Marketing (Overture) and more. Submit to paid inclusion directories like Yahoo Directory, LookSmart and more.
Web Analytics
*Web analytics - See what works and what doesn't on your website with advanced traffic tracking, search engine placement tools, usability research and seasoned advise. Used for Search Engine Marketing, Paid Inclusion and Pay-Per-Click web marketing tactics.
Email Software
*Email software - build and grow relationships by staying in touch with your clients easily and affordably using Constant Contact email marketing software;
*Email newsletter production - let us make preparing your email newsletter campaign from A to Z a breeze. To learn more please subscribe to receive our free email newsletter detailing more about what we do.
